The Retailer

Retail Staff Training

The overriding principle of our training packages is to produce highly specific programmes to meet each client's individual needs. Whenever possible our courses are done in store with specific reference to products delegates will encounter on a daily basis. Here are some of our most popular programmes.

Retail Selling Skills

This course explains and builds confidence through an understanding of the selling process, resulting in greater self-esteem and job satisfaction. We guide participants through the selling process, helping them to first identify and then meet the needs of your customers.

Investing in your staff in this way gives your sales consultants greater confidence with which to interact with your customers, and provides a strong basis for sales growth and increased customer satisfaction.

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Branch Manager Coaching

Retail branch management can be an isolated job, often many miles from senior management in head offices. We individually tailor programmes based on the needs of the particular manager, the branch and the business as a whole.

The Retailer will help managers to focus on the key issues affecting their branch as well as their own personal development. By working with the managers in their stores, we ensure that everything we do is directly relevant to the manager's individual working enviroment.

Managment and Motivation

Branch managers often reach their positions through a variety of routes. Efficient in procedures and secure in product knowledge, they can find the extra skills required for effective management hard to acquire.

We offer a one-day intensive course, taking managers through the disciplines of recruitment, interviewing skills, induction, training and motivation. We then introduce our own secret weapon – the empowering personal agenda – through which managers agree a set of priorities and objectives that bring together their professional and personal goals.

Visual Merchandising and Store Layout

We all know how important it is that our stores make a positive visual impression on customers. The Retailer guides managers and staff through the fundamentals of store layout, adjacencies and circulation, moving on to cover visual merchandising and display techniques. By encouraging initiative and self-criticism in the stores where staff will be applying their new skills, this course has real relevance to daily work experience. We provide staff with the skills and confidence to maximise the visual excitement and appeal within their stores or departments.

Buying Administration

The Retailer can provide support and training to buyers at all levels, concentrating on organisation, administration, efficiency and best practise. We can provide range planning and product development expertise in the form of ongoing support, or as an intensive short course covering basic techniques. As with all our training programmes, we tailor the course content to your needs, working with you to strengthen this key resource.

Our Training Goes Global

Now we can train any number of staff in any location or multiple locations around the world. All they need is access to the internet. Customised training that allows feed back on the level of understanding and confirmation on completion. Get training messages out to your staff quickly and accurately. Staff can train in your time or their time at home and at work. For further details contact us at The Retailer.