Community Core
Opportunities, Opportunities, Opportunities.
Up to three years ago we were forecasting a retail downturn, what we got wrong was how long it would take to arrive. What we know now was growth was being fueled by debt.
However our initial predictions encouraged us to set out plans to cope with this downturn and look for new opportunities. For some of us this the third retail recession period we have traded through and we understood that in each we had areas of the business that thrived. A lot of the closures we see are markets moving away from brands and not the market collapsing. So it’s about positioning your business in a growth area if you have the flexibility to do this and tuning in to the customers thoughts.
We have been for some time looking at trading in rural communities and villages where the loss of the last shop or post office has left the communities with no option but to travel, and towns centers who may be trying to cope with competition from out of town shopping destinations and large supermarkets.
We now see the market swinging back in these areas favor. With customers and the media now talking of food miles, the benefits of local produce and products, the cost of travel etc, there is an opportunity for communities to win back some lost ground and thrive
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Community Core is new concept developed by us to support businesses in these areas however it is not just a case of marketing, adding some hanging baskets and a few benches, it is a completely new approach to address not only the current market but also the changing ways our customers are shopping and the new level of service they will expect.
There are opportunities, there will be winners, and now is not the time to hesitate.
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