Town Centres - Recovery Action Plans
We’re experienced in providing support on a wide variety of place management projects, which includes those now suggested by Government for high streets, businesses and public buildings. So, we have a bit of a head start to help manage your needs right now.
The areas we cover include, overarching recovery plans, business and consumer communications, digital marketing, online options, commercial and practical advice for independent businesses, branding & signage, town signage and a full PR service.
Support provided to businesses now and how they respond will determine not only their survival but their profitability for many years to come. The current crisis gives local high streets the biggest opportunity in our lifetime to support a transformation in consumer behaviour to shop locally, as well as ignite timely marketing projects that could have a real impact on businesses.
A case study - Supporting Malmesbury Town Team.
Our Approach
The development of a new supermarket on the edge of town was likely to impact the trading performance of many of the retailers. We assisted in the creation of a strategic action plan based on the findings from an extensive survey, including feedback from visitors to the town, local traders and key stakeholders.
Outputs
- 5 key priority areas were identified with marketing and promotions at the heart of the activities.
- A co ordinated approach to the newly formed brand identity, website and reinstatement of a farmers market helped improve footfall.
- The Retailer Group continues to support the Town Team as it moves into the next phase of its development, which includes some exciting initiatives, such as a digital tour of the historic town.
- The launch of the Malmesbury gift card, helping to further boost the local economy, alongside a local information centre refresh and graphic enhancements.
Feedback
Sarah Wilde Chair of Malmesbury Town Team recognises the support from The Retailer Group and the skills and experience brought to one of England’s oldest boroughs: “The structured and practical support has been exceptional as we grow and develop as a town and as a group. The securing of a main sponsorship for Discover Malmesbury has helped us move forward at pace. The Retailer Groups support has been invaluable.
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