Helen is the newest addition to The Retailer Group and brings with her over 30 years of Retail experience and 10 years of Executive Board experience. Helen is a change specialist, successfully leading teams through reorganisation, transformation, turnaround and crisis. She has an excellent track record of improving profitability by finding customer centric levers for growth. Helen is an advisory board member for many start-ups and enjoys mentoring founders to help establish market positioning, sales and distribution channels, production and 3rd party partnerships. Her network of contacts is expansive and covers all major distribution channels and suppliers. Helen understands Brand custodianship and sustainable growth strategies as well as being adept at spotting Brands which are ripe for revitalising under new ownership or management.
Helen’s Retail experience spans many much-loved high street and premium Brands. She is a Consultant for the activewear Brand LNDR and prior to this was Managing Director of Whistles, leading Whistles through a transaction to TFG ownership, restructure, and a successful turnaround. Helen has also held Senior Leadership roles at Hobbs and Ted Baker where she oversaw the International expansion into Asia, Europe and America, adapting product, processes and structures to facilitate exponential growth.