Lynda is Senior Associate, specialising in visual merchandising, and has worked with The Retailer Group for over 10 years. Lynda is passionate about ‘the look’ of stores and public spaces and develops and nurtures creative ideas. Lynda prides herself on creating design solutions that deliver to the agreed brief, focussing on the appearance of stores, their functionality and their sales results.
Lynda was formerly director of visual merchandising at House of Fraser and has held senior positions at Burton Group where she was responsible for the store design, windows, visual merchandising strategies and point of sale/package design. Lynda is a motivational and inspirational visual expert; her teams have won several prestigious industry awards.