The Retailer

Town Centres

Town Centre 1

Town centres are experiencing a period of adjustment. We support and contribute to new programmes and initiatives, improving town centre environments by working with local authorities and improvement groups.

Strategic planning is key in all locations. Linking the practical delivery of these plans to the overall strategic direction will ensure the project’s success.

Town Centre 2

The support and services we offer are tailored to the local independent traders and the multiple retailers in the locations in which we operate. We understand national trends and ensure the solutions support local needs.

A case study - Supporting Malmesbury Town Team.

Our Approach

The development of a new supermarket on the edge of town was likely to impact the trading performance of many of the retailers. We assisted in the creation of a strategic action plan based on the findings from an extensive survey, including feedback from visitors to the town, local traders and key stakeholders.

Town centre case study


  • 5 key priority areas were identified with marketing and promotions at the heart of the activities.  
  • A co ordinated approach to the newly formed brand identity, website and reinstatement of a farmers market helped improve footfall. 
  • The Retailer Group continues to support the Town Team as it moves into the next phase of its development, which includes some exciting initiatives, such as a digital tour of the historic town. 
  • The launch of the Malmesbury gift card, helping to further boost the local economy, is planned for 2019, alongside a local information centre refresh and graphic enhancements.


Sarah Wilde Chair of Malmesbury Town Team recognises the support from The Retailer Group and the skills and experience brought to one of England’s oldest boroughs: “The structured and practical support has been exceptional as we grow and develop as a town and as a group. The securing of a main sponsorship for Discover Malmesbury has helped us move forward at pace. The Retailer Groups support has been invaluable.

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